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Unit_3
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on April 10, 2013 at 12:50:05 pm
Unit 3: Food Inc. & the Strategies Assignment

Introduction & Background Info for Food Inc.
Food Inc.: the movie, the transcript, the trailer & background info
- You can watch the movie on youtube. Part one is here. The remaining parts are listed on the right hand side of the same YouTube page.
- Transcript of Food Inc.. (created by the wonderful Erin Flewelling)
- Official Food Inc. movie trailer
- This video by Chipotle, "Back to the Start," connects directly with issues raised in Food Inc. It's cleverly made, and makes interesting use of Willie Nelson singing Coldplay. Chipotle was, I believe, a sponsor of Food Inc. Could be used to introduce the movie.
- The Food Inc. movie web site - contains background info, interviews, reviews, educational material, images, and related readings. Filmmaker Kenner's web site has info about Robert Kenner and his movies. The Food Inc. site also has a Blog named Hungry for Change which focuses on actions people can take to address issues discussed in the movie.
- PBS Point of View Resources - includes background information, interviews, extra readings, lesson plans, quizzes and action guides. Wikipedia page on Film Inc. also has useful overview of movie and issues.
Food Inc.: Videos, Interviews & Reviews
Local Connections
- San Diego Roots Sustainable Food Project (this is the organization Misha Johnson works for). Roots is "a network of citizens, farmers, chefs, gardeners, teachers, and students working to encourage the growth and consumption of regional food. From farm to fork, we focus awareness and work toward a more ecologically sound, economically viable and socially just food system in San Diego."
- Aztec Farms is non-profit, 100% organic, student-worked and partially student-managed, and dedicated to research and education on sustainable local agriculture issues. Run by SDSU, the farm is in the 5000 acre Santa Margarita Ecological Reserve, an hour north of San Diego. http://www.aztecfarms.org/
Food Inc Teaching Materials
Jigsaw/Pre-reading/Discussion Questions
Jig Saw Research for Students to Do: ask students to research people/key references in the movie - e.g. Upton Sinclairs The Jungle, filmmaker Robert Kenner, Eric Schlosser, Michael Pollan, Monsanto, Oprah and veggie libel laws, Joel Salatin, Polyface Farms, and Stonyfield Company. Round-up and round-up resistant GMO seeds. Pre-reading/Discussion questions
- Quiz about use of GMOs, produced by PBS companion site for Food Inc. Could be used as part of pre-reading exercises.
- This provocative op-ed by Mark Bittman (“Bad Food? Tax It, and Subsidize Vegetables”) advances many claims that could be used to get students debating issues raised in Food Inc.
- To what extent is obesity a personal choice, and to what extent is it caused by the larger context the regulatory environment, systems of subsidies, food policy, marketing and advertising, urban design and political choices? SEE OECD report on obesity http://www.oecd.org/health/fitnotfat (a summary is here ) "A new report has found that over two-thirds of the U.S. population is currently overweight. The report, released by the Organization for Economic Cooperation and Development (OECD), says that "soaring obesity rates make the US the fattest country in the OECD." More alarmingly, the problem of obesity in the U.S. is not limited to adults: America also has the highest rate of child obesity among developed nations. America, of course, is not alone among OECD nations in the struggle to deal with weight issues. In almost half of OECD countries, 50 percent or more of the population is now classified as overweight. Meanwhile, rates for obesity have doubled and even tripled in certain countries since 1980. Most tellingly, before 1980, the report states, rates of obesity in OECD countries were generally below 10 percent."
- Do you know which agricultural products are subsidized, and whether that makes a difference to what people eat, and what is in most foods?
- Is our industrialized food system making us unhealthy obese, diabetic and primed for heart disease?
- Do your students know people with diabetes? Do you know which groups of people in the U.S. have the highest rates or diabetes? Of obesity?
- What role should the government play in a) regulating what people eat, b) informing people about what goes into their food, c) taxing, subsidizing, or incentivizing people to eat some things and not others? Examples: NYC bans hydrogenated oils; soda taxes should taxes be added to sodas the way taxes are to cigarettes, to discourage consumption, and help pay for the health costs?
- Should there be a soda ban in schools?
- Should manufacturers be required to list genetically modified food so consumers know about it? What about meat from cloned animals?
- Researchers have begun splicing genes from one type of Salmon to another type of Salmon in order to produce much larger, faster growing fish. Would you eat these? Should they be labeled?
- Should fast food restaurants be required to list nutrition information not just on walls, but on the package, so consumers more able to see it like health warning on cigarettes?
- Is organic food healthier? Is it better for the environment and/or animals? Why?
- Is the industrial food system unhealthy? Is it unethical? Is it unsafe?
- Are all the antibiotics put into animals a problem? Why are antibiotics used so often in food production?
- Lyrics for the song "Super Size Me," by Toothpick. The songs connects to many of the key issues in Food Inc. Could use this song as a prereading tool, as a way of opening discussing, or as material for rhetorical analysis.
DISCUSSION QUESTIONS
Teaching Rhetorical Strategies
- Into to rhetorical strategies, by Amanda Fuller
- Introduction to Rhetorical Strategies and analysis: there is an interesting blog called "Silver Tongue Times" that produces short rhetorical analyses of everyday things/texts. It's run by some PhD students at Carnegie Mellon. They try to make rhetorical analysis relevant to ordinary people (or as they say, "Rhetorical criticism for the engaged citizen.") There's a new piece that examines a key analogy Jon Stewart used at his recent D.C. speech. It's very simple, and could be used for first year students as a way of introducing rhetorical strategies and their analysis.
- Intro to Strategies/Ways of Approaching the Teaching of Strategies (Powerpoint)
- Powerpoint file on visual rhetoric and argument. Contains terms for analyzing visual texts, plus examples and lecture notes. Likely to be far more than you'll need, but may contain some useful materials. Large file (4 mgb). Also this.
- Rhetorical Strategies - big collection of teaching materials, examples, discussion ideas. Needs some editing.
- More on introducing rhetorical strategies
- Intro to rhetorical strategies in verbal and visual texts
Visual texts to introduce rhetorical strategies:
- Photos of student election campaign signs - can be used to consider strategies and effectiveness
Print texts to introduce rhetorical strategies:
- Parry's "The Art of Branding a Condition." Short text written by a medical marketer revealing some of the strategies used in drug advertising and marketing. Can be used to introduce rhetorical strategies
- Discussion ideas, exercises, homework and group work that uses the Parry text.
- More activities and exercises that use Parry, and some class activities or homework
- Excerpt - strategy in-class exercise (Skloot).doc -Daniela Schonberger, Fall 2011
Lesson Plans:
Past Prompts:
Mixture of print and visual texts to introduce rhetorical strategies:
- A collection of different kinds of print and visual texts can be useful to emphasize how authors use different kinds of strategies, even when the argument is the same. The following texts all make a similar argument about the Texas Board of Education's decisions to change their textbooks.
- "Texas Should Not Define Education." An editorial from SDSU's student newspaper, The Daily Aztec (March 22, 2010).
- "Don't Mess with Texas....Textbooks," by Chuck Norris. Human Events, March 16, 2010.
- Episode of The Daily Show. (The segment on the Texas Board of Education begins at 9:13 and ends at 14:15.)
- Segment from The Colbert Report, "I's On Edjukashun." (From March 16, 2010 episode). Features historian Eric Foner
- "Twisting History in Texas," by Eric Foner, The Nation, March 18, 2010. Could be used to compare strategies - Foner on Colbert, Foner in the Nation.
- Cartoon: "Texas Schoolboard Bookburning." By Monte Wolverton, March 14, 2010. http://blog.cagle.com/2010/03/14/texas-schoolboard-bookburning
- Cartoon: On the Texas School Board of Education vote. March 17, 2010 cartoon published in the Atlantis Journal-Constitution by Mike Luckovich.
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